Editorial link building, scoped to your website
Editorial link building places your brand inside relevant articles on publications that suit your niche and audience. We find the opportunities, prepare or coordinate the content and manage communication with each publisher until the placement is live.
300+ client campaigns
9,000+ links delivered since 2019
Start growing your authority with us
What is included
Best for brands and in-house SEO teams that want links supporting specific service, product or category pages, with a clear say in where those links appear.
What every report includes
Each result is labelled by service and placement type, so earned coverage and contributed content are never mixed together in one number.
Publication URL
The live article, so you can open and read it yourself.
Placement context
Where your brand appears in the article and how it is introduced.
Destination URL
The page on your site the link points to, where a link is included.
Link attributes
The attributes the publisher applied, reported as they appear live.
Ways to work with us
Editorial placements can run as a defined campaign or an ongoing programme. Your proposal sets out which model fits and what it includes.
Single campaign
A defined set of placements for a launch, a priority page or a competitive gap. Scope, criteria and the expected delivery window are agreed before work starts.
Monthly programme
A recurring placement volume with a plan and a report each month. Priorities can shift between months as your site, market and rankings change.
Running campaigns for clients? See agency and white-label fulfilment.
Questions, answered
Is editorial placement or digital PR the better place to start?
If you need links to specific commercial pages, editorial placements usually come first. If you want brand authority and expert visibility, digital PR is the stronger fit. Many campaigns use both. We recommend a mix after reviewing your site.
Can we combine services in one campaign?
Yes. One proposal can include editorial placements and journalist outreach. Each is reported separately so you can see what each part of the campaign produced.
How are paid placements handled?
Where a placement involves a publisher fee, it is handled under that publisher’s terms and appropriately qualified. Every result in your report is labelled as earned coverage or contributed content.
Can we approve the publications before a link is placed?
Where the service includes selectable publication opportunities, we can agree on approval criteria and show suitable options before placement.
Not sure which service fits?
Send us your website and priority pages. We will recommend a service mix and explain the reasoning.