Digital PR & Journalist Outreach
Digital PR and journalist outreach put your expertise in front of reporters and editors who need credible sources. We watch for relevant requests, develop story angles and coordinate responses with your spokesperson.
300+ client campaigns
9,000+ links delivered since 2019
Start growing your authority with us
What is included
Best for companies with real expertise, data or a market view that journalists can use, and a spokesperson who can be quoted.
What to expect
Editors decide what they publish and whether a link is included. We report the coverage that results, including links where they appear, and we do not promise named outlets.
What every report includes
Each result is labelled by service and placement type, so earned coverage and contributed content are never mixed together in one number.
Publication URL
The live article, so you can open and read it yourself.
Placement context
Where your brand appears in the article and how it is introduced.
Destination URL
The page on your site the link points to, where a link is included.
Link attributes
The attributes the publisher applied, reported as they appear live.
Ways to work with us
Journalist outreach can run as a defined campaign or an ongoing programme. Your proposal sets out which model fits and what it includes.
Single campaign
Focused outreach around a launch, a report or a topic you want to be known for. Subject areas, spokesperson availability and reporting are agreed before work starts.
Monthly programme
Continuous monitoring of journalist requests in your subject areas, with responses prepared as opportunities appear and a coverage report each month.
Running campaigns for clients? See agency and white-label fulfilment.
Questions, answered
Do we need a spokesperson for digital PR?
For journalist requests, yes. Reporters need a named expert they can quote. We prepare the response and keep the time asked of your spokesperson short, but the expertise has to be theirs.
Can we combine services in one campaign?
Yes. One proposal can include editorial placements and journalist outreach. Each is reported separately so you can see what each part of the campaign produced.
Can you guarantee coverage in a named publication?
No. Editors make the final publication and link decisions. We will explain which outlets are realistic for your subject area, then report what is published.
Can we also target specific pages with links?
Earned coverage usually points to a homepage, expert profile or research asset. For links to specific commercial pages, editorial link building is the better fit, and both can run in one proposal.
Not sure which service fits?
Send us your website and priority pages. We will recommend a service mix and explain the reasoning.